Social media

Social media management on autopilot

For small business, without the evening shift. Brand Dad plans your month, writes captions, creates images and short videos and publishes them everywhere. Approve with one tap, or let it run.

A monthly content plan built from your brand profile
AI captions, images and short videos in your style
One calendar for all channels, including Google posts

Start 14-day free trial See the social media planner

14 days free · no credit card

In short

Brand Dad is social media management for small businesses: it builds a monthly content plan from your brand profile, writes captions, creates images and short videos with AI and publishes to Instagram, Facebook, TikTok, YouTube and your Google Business Profile. You approve each post with one tap or let it run; the Social module costs €16 per month billed yearly (€19 monthly) for one post per week, the Website package includes two posts per week and Business unlimited posts plus video. There is a 14-day free trial without a credit card.

Show up every week, even in your busiest season

A plan, not a blank screen

Brand Dad suggests a full month of posts based on your offers, opening hours, seasons and tone of voice. You start with a plan instead of wondering what to post today.

Content made for you

The AI writes captions and creates images and short videos that match your brand colors and style. Upload your own photos and it uses those too.

All channels in one place

Instagram, Facebook, TikTok, YouTube and your Google Business Profile in one calendar. No more logging in to five apps to post the same news.

Everything a small business needs for social media

Monthly plan from your brand profile

Your brand kit holds your logo, colors, fonts and tone of voice, plus what you sell. From that, Brand Dad drafts a month of post ideas: the new lunch menu, a team introduction, a reminder about Saturday hours, a seasonal offer. Swap, edit or delete anything before it goes out.

AI captions in your tone of voice

Friendly and relaxed for a bar, calm and trustworthy for a dental practice. Captions are written for each channel, with a fitting length and hashtags, and you can change any of them by simply asking.

Images and short videos

Turn your own photos into posts, or let the AI create images that fit your brand. Short videos for Reels, TikTok and YouTube Shorts are created from your material and a few words about the message.

Approve with one tap, or let it run

Some owners like to see every post before it goes live, others prefer to set it and forget it. Brand Dad supports both: approve each post with one tap on your phone, or let the plan publish on schedule.

Google posts in the same calendar

Your Google Business Profile is a channel like any other. Share news, offers and events with an image and a button, right where people find you on Google Maps and in search.

Ask the Brand Dad AI

Not sure what to post for your anniversary or how to announce a holiday closure? Ask the Brand Dad AI assistant. It knows your brand profile, drafts the posts and adds them to the calendar after your OK.

Free preview

Create a post in seconds

Describe your business and what you want to say. The free generator drafts a caption you can use right away.

Opens your free trial with this input. No credit card.

What social media management for small business needs

Good social media management for small business is less about clever trends and more about showing up regularly. A bakery that posts its Saturday specials every Friday, a salon that shares a fresh cut twice a week, a car repair shop that explains winter tyres in October: people see you, remember you and think of you when they need you.

The problem is time. Most owners know they should post, but between customers, staff and paperwork, Instagram slides to the bottom of the list. Then nothing happens for weeks, followed by a guilty burst of posts on a Sunday night.

Brand Dad is built to break that cycle. It prepares a whole month in advance, so posting no longer depends on having a free evening. You keep the parts only you can do, like snapping a photo of today's special or filming the new team member. The AI handles the rest: captions, formats for each channel, images, short videos and scheduling.

Do you need to be on every channel? No. Pick the ones your customers use. A restaurant might focus on Instagram and Google, a tradesperson on Facebook and Google, a fitness studio on Instagram and TikTok. Your Google Business Profile is worth including for almost every local business, because posts show up where people are already looking for you.

If you already have a website, the Social module (€16 per month billed yearly) gives you AI posts and a planner for Instagram, Facebook and your Google Business Profile, with one post per week. The Website package includes two posts per week, and Business adds unlimited posts and short videos. If you would rather not set anything up yourself, the optional done-for-you setup for €299 one-time connects your channels and brand profile for you.

Brand Dad compared with the usual options

	Brand Dad	Separate scheduling tool	Social media agency
Monthly content plan	Yes, generated from your brand profile	Partly, you plan yourself	Yes
AI captions, images and short videos	Yes	Partly, depends on the tool	Created by the team
Google Business Profile posts	Yes, same calendar	Partly	Depends on the agency
Website, reviews and local SEO in the same tool	Yes	No, separate tools	Usually separate contracts
Typical cost	Social module from €16/mo, unlimited in Business	Separate subscription	$500–2,500/mo

as of 2026-10 · based on public information, may change · agency prices are typical market ranges, as of 2026-10, no quote

Up and running in three steps

Connect your channels
Link Instagram, Facebook, TikTok, YouTube and your Google Business Profile, or just the ones you use.
Get your monthly plan
Brand Dad drafts a month of posts from your brand profile. Edit, swap or remove anything you like.
Approve or let it run
Approve each post with one tap, or let the calendar publish on schedule while you run your business.

Post regularly without giving up your evenings

Start 14-day free trial14 days free · no credit card

Approved by you

You stay in control

Social media posts: Autopilot plans the month and writes drafts. Only what you approve gets published – one by one or several at once.
Brand Dad assistant: The assistant cannot publish posts or review replies on its own. It shows you an approval card, and you make the click.

WordPress · Wix · Jimdo · Squarespace

Works with your existing website

Google Maps & reviews – from Local: Ranking map, Google profile, profile protection and reviews run through your Google profile. You don't need a Brand Dad website for that.
Social media – from Business: The social media planner connects your channels directly. It works without any website at all.
SEO analysis of your domain: The site audit (from Website) checks any domain, including WordPress, Wix or Squarespace. Rank tracker, keyword research and domain check (Pro, Agency) work with your existing domain too.
No rebuild needed: Enter your domain and connect your Google profile with Google sign-in. Your website stays where it is. SEO articles can be published straight to an existing WordPress site.

Security & privacy: hosting in Germany, DPA, GDPR

Frequently asked questions

What is the best social media management tool for a small business?

For most small businesses the best tool is one that saves time without adding complexity. Brand Dad plans a month of posts, writes captions, creates images and short videos and publishes to Instagram, Facebook, TikTok, YouTube and Google from one calendar. It also connects to your website, reviews and local SEO, so you manage your marketing in one place.

How much does social media management cost with Brand Dad?

If you already have a website, the Social module costs €16 per month billed yearly or €19 monthly, with AI posts and a planner for Instagram, Facebook and Google, one post per week. The Website package at €29 includes two posts per week, and Business at €59 adds unlimited posts and short videos. Monthly plans can be cancelled any time, and there is a 14-day free trial without a credit card.

Which social networks can I publish to?

Brand Dad publishes to Instagram, Facebook, TikTok, YouTube and your Google Business Profile. You choose which channels to connect, so a restaurant can focus on Instagram and Google while a tradesperson might prefer Facebook and Google. Each post can be adapted per channel.

Does the AI post automatically without my approval?

Only if you want it to. You can approve every post with one tap before it goes live, or switch on automatic publishing so the plan runs on schedule. Many owners start by approving everything and later let routine posts, like weekly specials, publish on their own.

Can I use my own photos and videos?

Yes, and it is a good idea. Real photos of your team, your shop and your work build trust. Upload them to Brand Dad and the AI turns them into posts and short videos. If you have nothing suitable, the AI can also create images that match your brand style.

Do I need a social media agency if I use Brand Dad?

Many small businesses do not. Brand Dad handles planning, writing, design and publishing, which is the bulk of what a typical agency retainer covers. If you want help getting started, the optional done-for-you setup for €299 one-time connects your channels and sets up your brand profile.

How much time does social media management take each week?

With a monthly plan prepared by Brand Dad, many owners need only a few minutes a week to review and approve posts, plus the occasional photo from daily work. How much time you spend depends on how much you want to personalise each post.

Let Brand Dad plan your next month of posts

Describe your business and what is coming up. You get a month of ready-to-approve posts for your channels.