Online ordering system for restaurants
Guests browse your menu, order and pay online in a few taps, right on your restaurant's site. You see every order in one inbox and change the menu by typing a sentence, not by calling a developer.
- Ordering built into your Brand Dad restaurant website
- Online payments at checkout, payment provider fees apply
- Orders land in your lead inbox, next to reservations and other requests
Brand Dad includes an online ordering system for restaurants, cafés, bakeries and bars: guests order from your menu directly on the restaurant website built with Brand Dad, pay online, and every order lands in the Brand Dad lead inbox. Online ordering is part of the Business package at €59 per month billed yearly (€69 monthly); fees of the payment provider apply. There is a 14-day free trial without a credit card.
Why restaurants take orders on their own website
Your guests, your relationship
When guests order on your own site, they see your brand, your menu photos and your story. They remember your restaurant, not just an app. That makes it easier to bring them back for dinner next week.
No more order chaos by phone
Friday, 7 pm: the kitchen is full and the phone keeps ringing with orders that are hard to hear. Online orders arrive written down, with the right dishes and notes, so fewer mistakes reach the pass.
Menu changes in a sentence
Sold out of the special, new summer dish, higher price for the large pizza? Click the menu section and type the change. The AI updates only that part, and you check the preview before it goes live.
What the Brand Dad ordering system includes
Ordering inside your restaurant website
Your menu is part of the website you create with the Brand Dad AI website builder, in your colors, fonts and with your own food photos. Guests order without leaving your site and without downloading an app.
Online payments at checkout
Guests pay online when they place the order, so the bag is ready and paid when they arrive. You don't have to run to the register in the middle of service. Fees of the payment provider apply to each payment.
Every order in the lead inbox
New orders show up in the Brand Dad lead inbox with dishes, notes and contact details. Contact form messages and missed calls from Google sit right next to them, so nothing gets lost on a busy evening.
Menu photos that make people hungry
Upload your own dish photos, or let the AI create matching images for items you haven't photographed yet. Swapping a photo by drag and drop is free and does not use AI credits.
Order button on Google and social media
Many guests find you on Google Maps or Instagram first. Add the link to your ordering page to your Google Business Profile and your social media bios, and plan posts about weekly specials in the Brand Dad content calendar.
Describe your restaurant, see your ordering site
Type your cuisine, your town and what guests can order. Brand Dad shows you how it would plan your website and menu.
Opens your free trial with this input. No credit card.
Choosing an online ordering system for restaurants
Delivery platforms bring reach, and for some restaurants they are worth it. But many owners also want guests who know them to order directly, on their own website, with their own brand. An online ordering system for restaurants that is part of your website gives you exactly that.
When you compare options, ask four questions. Where do guests order? With Brand Dad, ordering lives on your own restaurant website, built by the AI website builder in your style. How do you get paid? Guests pay online at checkout; the payment provider's fees apply, and your Brand Dad plan is a fixed monthly price. Where do orders arrive? In the Brand Dad lead inbox, next to reservations, contact requests and missed calls from Google. How much work is the menu? You click the menu section and type the change, for example "mark the lasagna as sold out today", or edit prices and text directly for free.
Online ordering fits more than pizzerias. A bakery can take pre-orders for Sunday rolls, a café can sell lunch bowls for pickup, and a bar can offer snack platters for collection.
Ordering is part of the Business package (€59 per month billed yearly, €69 monthly) with a website of up to 15 pages, 250 AI credits, online payments and the lead inbox. Business includes both table bookings and online orders, so you do not have to choose. There is a 14-day free trial without a credit card.
Ordering on your own site versus delivery platforms
| Brand Dad | Delivery platforms | Orders by phone | |
|---|---|---|---|
| Guests order on your own website | Yes | No, on the platform | No |
| Your brand and menu photos front and center | Yes | Partly | Not applicable |
| Pricing model | Monthly plan, payment provider fees apply | Usually commission per order | No software cost |
| Orders written down, in one inbox | Yes, lead inbox | In the platform app | No |
| Reach to new guests through the platform | No, your own channels | Yes | No |
as of 2026-10 · based on public information, may change
Start taking online orders in three steps
Describe your restaurant
Tell the AI website builder about your cuisine, your town and your style, upload your logo and food photos, or import the basics from your Google Business Profile.
Add your menu
Add dishes, prices and short descriptions to the ordering section. Check the preview on your phone and change anything by typing, or edit prices directly for free.
Share the order link
Publish your site, put the ordering link in your Google Business Profile and social media bios, and watch the first orders arrive in your lead inbox.
Frequently asked questions
What is an online ordering system for restaurants?
It is software that lets guests choose dishes from your menu, pay online and send the order to your restaurant. With Brand Dad, ordering is built into your own restaurant website instead of a third-party marketplace, and every order lands in your lead inbox together with reservations and other requests.
How much does online ordering cost with Brand Dad?
Online ordering is part of the Business package, which costs €59 per month billed yearly or €69 monthly, plus VAT. It includes a website of up to 15 pages, bookings, online payments, the lead inbox and 250 AI credits per month. The payment provider's fees apply to each online payment. There is a 14-day free trial without a credit card.
Does Brand Dad replace delivery platforms?
It doesn't have to. Delivery platforms can bring new guests, while ordering on your own website is great for guests who already know you. Many restaurants use both. Brand Dad helps you make your own channel visible on your website, your Google Business Profile and social media.
Can I take both reservations and online orders?
Yes. The Business package includes both bookings and orders, plus online payments, the lead inbox, unlimited social posts with video and blog articles. It costs €59 per month billed yearly or €69 monthly, so a restaurant that takes table reservations and pickup orders needs only one package.
How do I update my menu and prices?
Click the menu section of your website and type what should change, for example a new dish or a sold-out special. The AI updates only that part and shows a preview first; AI edits use credits. You can also change text and prices inline and swap photos for free.
Do guests need to download an app to order?
No. Guests order directly on your restaurant website in their phone's browser. That keeps the path short: they find you on Google Maps or Instagram, tap the link to your ordering page, pick their dishes and pay online. No account, no app store, no extra step between hunger and order.
Is online ordering only for restaurants?
No. Any local food business with a menu can use it: cafés with lunch for pickup, bakeries with pre-orders for the weekend, bars with snack platters, or caterers with set menus. The ordering section adapts to your offer, and you change it by asking.
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Restaurant website with online ordering, 14 days free, no credit card.