Online booking

Online booking system on your website

Built for small business: customers pick a time and book while they are still on your site, even at 11 pm on a Sunday. You get the booking in one inbox instead of a phone that rings during every appointment.

Appointment or table booking built into your Brand Dad website
Optional online payments when customers book
Every booking lands in your lead inbox, next to other requests

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14 days free · no credit card

In short

Brand Dad includes an online booking system for small businesses such as salons, dental practices, restaurants and repair shops: customers book an appointment or a table directly on the business website built with Brand Dad, can pay online, and every booking lands in the Brand Dad lead inbox. Booking is part of the Business package at €59 per month billed yearly (€69 monthly), and there is a 14-day free trial without a credit card.

What changes when customers can book online

Fewer calls during work

A dentist mid-treatment or a barber with clippers in hand cannot answer the phone. With online booking, customers book themselves, and you check new appointments when you have a minute, not while a customer waits.

Bookings while you sleep

Many people plan their week in the evening. If the only way to book is calling during opening hours, they move on to the next result. A booking button on your site keeps that decision with you.

Everything in one inbox

Bookings arrive in the Brand Dad lead inbox, together with contact form messages and other requests. No separate booking app to check, no sticky notes next to the register.

How online booking works in Brand Dad

Booking built into your website

The booking section is part of the website you create with the Brand Dad AI website builder, in your colors and fonts. Customers don't land on a foreign booking page that looks nothing like you. They stay on your site from first click to confirmation.

Appointments or tables, depending on your business

Salons, practices, workshops and studios use appointment booking for services. Restaurants, cafés and bars use it for table reservations. You decide what can be booked, so the booking flow matches how your business really works.

Online payments when booking

If you want, customers can pay online while they book, for example for a fixed-price service or a workshop seat. That can help reduce no-shows and saves time at the counter. Fees of the payment provider apply.

Requests land in the lead inbox

Every booking shows up in the Brand Dad lead inbox with the details the customer entered. Next to it you see contact form messages, orders and missed calls from Google, so you know at a glance what needs your attention today.

Change the booking section by asking

New service, different wording, booking button higher on the page? Click the booking section and type what should change. The AI adjusts only that part of your website and shows you a preview before you apply it.

Link it from Google

People often find you on Google Maps first. Add the link to your booking page to your Google Business Profile, and searchers can go from your listing straight to a free time slot without calling.

Choosing an online booking system for small business

Most small businesses start with the phone and a paper calendar. It works until it doesn't: calls come in during treatments, messages pile up on three channels, and the evening is spent calling people back. An online booking system for small business fixes that by letting customers choose a time on their own.

When you compare options, look at three things. First, where does the booking happen? Many booking tools send customers to a separate page with another brand's look. With Brand Dad, booking is part of your own website, so the experience feels like your business from start to finish. Second, where do bookings end up? If they arrive in yet another app, you have one more thing to check. Brand Dad puts bookings into the same lead inbox as contact requests, orders and missed calls from Google. Third, how much effort is it to maintain? Services, prices and wording change. In Brand Dad you click the booking section and type the change, or edit text directly.

Online payments are optional. A tattoo studio might ask for payment for a fixed-price session when booking, while a family dentist might simply confirm the appointment. Fees of the payment provider apply.

Booking is part of the Business package (€59 per month billed yearly, €69 monthly) together with a website of up to 15 pages, online ordering, online payments, the lead inbox and 250 AI credits. There is a 14-day free trial without a credit card.

Brand Dad booking versus the usual alternatives

	Brand Dad	Separate booking tool	Phone and paper calendar
Customers can book outside opening hours	Yes	Yes	No
Booking looks like your own website	Yes, built into your site	Often a separate page	Not applicable
Bookings in one inbox with other requests	Yes, lead inbox	Separate app	No
Website, Google profile and reviews in the same tool	Yes	No, separate tools	No
Online payment when booking	Optional	Depends on the tool	No

as of 2026-10 · based on public information, may change

Let customers book you tonight, not tomorrow at 9

Add online booking14 days free · no credit card

Set up online booking in three steps

Build or open your website
Describe your business to the AI website builder, or open the Brand Dad website you already have. Booking is part of the Business package.
Add the booking section
Tell Brand Dad what customers can book, for example haircuts, check-ups or tables for dinner, and whether they should pay online. Check the preview and adjust anything by typing.
Share the link everywhere
Publish the page, add the booking link to your Google Business Profile and your social media bios, and watch new bookings arrive in your lead inbox.

Frequently asked questions

What is the best online booking system for a small business?

The best system is one your customers actually use and you don't have to babysit. Brand Dad builds booking into your own website, supports optional online payments and sends every booking to one lead inbox. That suits salons, practices, workshops and restaurants that want booking, website and Google presence in one tool.

How much does online booking cost with Brand Dad?

Online booking is part of the Business package, which costs €59 per month billed yearly or €69 monthly, plus VAT. It also includes a website of up to 15 pages, online ordering, online payments, the lead inbox and 250 AI credits per month. If you take online payments, the payment provider's fees apply. There is a 14-day free trial without a credit card.

Can customers pay online when they book?

Yes, online payments are available when customers book, and you decide whether to use them. Many businesses ask for payment for fixed-price services or limited seats, while others simply confirm appointments. Fees of the payment provider apply to each payment.

Does it work for restaurant table reservations?

Yes. Brand Dad supports appointment booking for services and table booking for restaurants, cafés and bars. Guests reserve directly on your website, and the reservation arrives in your lead inbox. If you mainly want takeaway or delivery orders instead, have a look at online ordering.

Can I offer both online booking and online ordering?

Yes. The Business package includes both booking and ordering, so you do not have to choose. It costs €59 per month billed yearly or €69 monthly and also covers online payments and the lead inbox. That suits, for example, a restaurant that takes table reservations and pickup orders on the same website.

Do I need a Brand Dad website to use online booking?

Yes, booking is part of the website you build with Brand Dad, which keeps the design consistent and puts every booking into your lead inbox. If you don't have a site yet, the AI website builder creates one from a short description of your business, and you can add booking right away.

Can I add my booking link to Google Maps?

You can add the link to your Brand Dad booking page to your Google Business Profile, so people who find you on Google Maps can go straight to booking. Brand Dad also helps you keep that profile complete and up to date with its Google profile audit and review tools.

Describe your business. We'll add the booking.

Website with online booking, 14 days free, no credit card.