Keyword research

Keyword research tool for local SEO

In your customers' language: find out how people actually search for what you offer, how often each month and which questions they ask. Then track the best keywords or let the AI write a page.

Monthly search volumes based on DataForSEO data
Keyword ideas and questions around every service you offer
One click to track a keyword or turn it into an article

Start 14-day free trial See the rank tracker

14 days free · no credit card

In short

Brand Dad's keyword research tool shows which words people type into Google for your services, with monthly search volumes based on DataForSEO data and related keyword ideas you can track or turn into articles with one click. It is part of Brand Dad, all-in-one AI marketing software for local businesses, included in the SEO module at €24 per month billed yearly (€29 monthly) with 50 keyword queries per month, and complete in Business. A 14-day free trial needs no credit card.

Write for searches that actually happen

Real numbers, not hunches

See how many people search for a term each month. You stop optimising for words only your industry uses and focus on what customers type.

Ideas you would not think of

Brand Dad shows related keywords and common questions around your services. Each one is a possible page, article or FAQ answer.

From idea to action

Found a good keyword? Track its ranking or hand it to the AI content writer. Research doesn't end up in a forgotten spreadsheet.

How keyword research works in Brand Dad

Start from a topic or a service

Type a word like "brunch", "root canal" or "brake repair". Brand Dad returns a list of related keywords, each with its monthly search volume, so you see at a glance which variants people use most.

Questions customers ask

Filter for questions such as "how much does a crown cost" or "how long does a car service take". These make ideal FAQ entries and blog articles because they match exactly what people want to know.

Suggestions from your business profile

Brand Dad already knows your services and location from your brand profile. It proposes a starter set of keywords for you, such as each service combined with your city, so you don't begin with a blank page and can decide in minutes which ones are worth your time.

Track with one click

Add any keyword to the rank tracker straight from the results. From then on, Brand Dad records your Google position for it and shows the trend, so you can see whether the page you improved for that keyword is actually climbing.

Turn keywords into content

Send a keyword to the AI content writer and get a draft article in your brand voice, built around the search and the questions behind it. You review it and publish to your Brand Dad site or WordPress.

🎯 sourdough bread austin1,140 wordsPublish to WordPress

Outline✓ Why sourdough lasts longerH2 · Storing it the right wayH2 · Reviving a day-old loafH2 · Where to buy it fresh in Austin

How to keep sourdough fresh for daysStoring it the right way

Wrap the loaf in a cotton towel, never in plastic. In our bakery we keep cut loaves face-down on the board – the crust stays crisp and the crumb soft for three days.

Writing in Bean & Bloom's voice

E-E-A-T checkOwn experienceLocal exampleSources linkedAuthor box

Why a keyword research tool matters for small business

Many local websites describe services the way the owner talks about them: "comprehensive prophylaxis", "artisanal coffee culture", "holistic vehicle maintenance". Customers search differently: "teeth cleaning cost", "good coffee near me", "car service price". A keyword research tool closes that gap by showing which words people actually use and how often.

The key number is search volume: the average number of searches per month for a term. Brand Dad shows search volumes based on DataForSEO data. A high number means many potential visitors, but also more competition. For local businesses, the most valuable keywords are often longer and more specific, so-called long-tail keywords like "emergency dentist Saturday Chicago". They have lower volumes, but the people searching for them are ready to book.

A simple approach that works for most small businesses:

List your services. Every service is a starting point for research.
Add your location. Combine services with your city or neighbourhood.
Collect questions. Questions are great material for FAQ sections and blog articles.
Pick a few per page. Each page of your website should focus on one main keyword and a few close variants.

Brand Dad takes you through these steps inside one tool. Research a keyword, track it, improve or write the page and watch the ranking develop. You don't need a separate subscription for each step, and you don't need to be an SEO expert to make good decisions.

Your first keyword list in ten minutes

Check the suggestions
Open keyword research and review the starter keywords Brand Dad created from your services and location.
Explore and filter
Search for your main topics, filter for questions and compare search volumes. Mark the keywords that fit your offer.
Track and write
Add the best keywords to the rank tracker and send one or two questions to the AI content writer as your next articles.

Keyword research for local businesses: four mistakes

Chasing the biggest numbers. A keyword like "pizza" has huge search volume, but most searchers are nowhere near your restaurant. "Wood-fired pizza Portland" is smaller and far more useful. Look for keywords where the person searching could realistically become your customer.

One page for everything. If your website has a single services page listing ten treatments, Google has a hard time knowing which search it should rank for. Give important services their own page, each focused on one main keyword. The Brand Dad website builder makes adding a page a matter of asking.

Researching once and never again. Search behaviour changes with seasons, trends and new services. A garden centre sees different searches in March than in November. Revisit your keyword list every few months, check the trends in the rank tracker and add new questions as they appear.

Ignoring what people ask. Questions like "does a filling hurt" or "how long does a tattoo take to heal" show real worries. Answering them on your website builds trust before the first visit and gives Google a clear reason to show your page.

Avoid these four and your website will speak the language of the people who are already looking for what you offer.

Find the keywords your next customers are typing

Start 14-day free trial14 days free · no credit card

Frequently asked questions

What is a keyword research tool?

A keyword research tool shows which words and phrases people type into search engines, how often they search for them each month and which related searches exist. Businesses use it to choose the right words for their website pages and articles. Brand Dad includes keyword research with search volumes based on DataForSEO data.

Where does Brand Dad get its search volume data?

Search volumes in Brand Dad are based on data from DataForSEO, a provider of search engine data used by many SEO tools. Volumes are monthly averages and should be read as estimates. They are most useful for comparing keywords with each other rather than as exact visitor forecasts.

How do I find keywords for my local business?

Start with your services and combine them with your city or neighbourhood. Then look at related keywords and common questions in a keyword research tool. Choose terms with real search volume that match what you sell. Brand Dad suggests a starter list from your business profile so you don't start from zero.

Is low search volume bad?

Not necessarily. For local businesses, specific keywords with low volume often bring the most valuable visitors because they show clear intent, for example someone looking for a particular treatment in your area. A keyword with 30 searches a month can bring more bookings than a broad one with 30,000.

Can I use the keyword research tool without a Brand Dad website?

Yes. Keyword research works independently of your website platform. You can use the results for any site, whether it runs on WordPress, another website builder or Brand Dad, track rankings for any public domain and publish AI-written articles to WordPress as well as to Brand Dad websites.

How much does the keyword research tool cost?

Keyword research is part of the Brand Dad SEO module at €24 per month billed yearly, or €29 billed monthly, plus VAT. It includes 50 keyword queries per month, a rank tracker for 100 keywords and backlink research. The Website plan has SEO basics, Business has SEO complete. Monthly billing can be cancelled any time.

Speak the language of your next customers

Tell Brand Dad what you offer and where. We suggest your first keywords with real search volumes.