How it works

How Brand Dad works, step by step

From one sentence to more customers. Tell Brand Dad what you do: it builds your website, checks where you stand on Google Maps and plans your posts. You approve, in about ten minutes a week.

Start with a sentence or your Google Business Profile
Three paths: new website, more Google Maps visibility, more social posts
14-day free trial, no credit card, nothing goes live without your OK

Start 14-day free trial See all features

14 days free · no credit card

In short

Brand Dad works in three steps: you describe your business in plain words or import your Google Business Profile, the AI builds your website, Google Maps ranking map and a content plan, and you approve what goes live. You can try it 14 days for free without a credit card; modules start at €16 per month (billed yearly).

Three steps, no technical knowledge needed

1. Describe your business
Write a few sentences about what you do, where and for whom – or import your details from your Google Business Profile. Upload your logo and photos if you have them; the AI can create images if you don't.
2. Brand Dad builds your setup
The AI creates your brand profile (colors, fonts, tone of voice), drafts your website, scans your Google Maps ranking and prepares a first month of posts and a short to-do list.
3. You approve, it keeps going
Check the drafts, change anything by just asking, and publish. Every week you get a short briefing with what happened and what to do next.

Pick the path that matches your business today

Path 1: I need a website

You have no site, or one you're embarrassed to share. Describe your business and style, and Brand Dad composes a fast, mobile-ready website from tested building blocks in a design made for you – no templates. Click any element to change it by typing, or edit text directly for free. Booking or online ordering can be added on the Business plan.

Path 2: I have a website but no Maps visibility

Keep your website and start with Local. Brand Dad scans a grid of points around your shop to show where you rank on Google Maps, audits your Google Business Profile with a score from 0 to 100 and gives you a prioritised action plan. Reviews and AI reply suggestions are part of it.

Path 3: I want more social posts, less effort

Brand Dad plans a month of posts from your brand profile, writes the captions, creates images (short videos on the Business plan) and publishes to Instagram, Facebook, TikTok, YouTube and Google. Approve each post with one tap or let it run while you work.

Path 4: I manage marketing for several clients

On the Agency plan you manage up to 10 client locations (more for €12 each), keep every client's brand separate, send white-label reports and give your team and clients their own access. The same three steps apply to each client.

What the AI does – and what stays with you

The AI prepares

Website drafts, review replies, posts, articles and weekly to-dos are written for you in your brand voice.

You decide

Nothing important goes live without your OK. Review replies are always approved by you, never posted blindly.

You see the cost

AI actions use credits from your plan, and the cost is shown on the button. Editing text or swapping photos by hand is free.

Free preview

Start here: check your Google Maps ranking for free

Enter your business and a search term like 'dentist near me' and see where you show up around your location – no sign-up needed.

Opens your free trial with this input. No credit card.

What happens in your 14-day free trial

To understand how Brand Dad works, the easiest way is to watch it work on your own business. The free trial gives you 14 days without a credit card: you build 1 website (up to 5 pages, free subdomain), get 25 AI credits and exactly 1 Local SEO analysis (5x5 grid, 1 keyword).

Day 1: you describe your business or import your Google Business Profile. Within minutes you see a first website draft, your brand profile and your Local SEO analysis: a ranking map that shows where you appear for a search like "pizza near me" in your area.

Days 2–7: you refine. Click the header and type "make it warmer and add our Sunday brunch", swap photos by drag and drop, and work through the first findings of your analysis – for example adding missing services or special opening hours to your Google profile. Your website runs on a free subdomain like name.branddad.site.

Days 8–14: you decide what you need next. Rank tracking, social posting and AI articles are not part of the trial; they start with the module or package you choose. Already have a website? Book Local, Social or SEO on their own. Starting fresh? The Website plan at €29 per month (billed yearly) brings your site, Local, Social and SEO basics together.

If you stay, you choose monthly or yearly billing and can register your own domain. If you don't, your account switches to read-only mode and your data is kept. Prefer to have it all set up for you? The optional done-for-you setup costs €299 one-time.

A normal week with Brand Dad

After setup, Brand Dad is built to need about ten minutes of your week. Here is what a typical Monday looks like for a café owner at 6 am, before the first guests arrive.

She opens the weekly briefing on her phone. It shows how her Google Maps ranking moved, how many calls and direction requests her profile brought in once it's connected, and which reviews arrived. Two new reviews have reply suggestions in her tone; she changes one word and approves both.

The content calendar shows four posts planned for the week: the new seasonal cake, a short video of the espresso machine, a Google post about the extended Saturday hours and a photo of the team. She swaps one image and approves the rest.

Then she asks the assistant a question: "Why did fewer people click through to my website this month?" The answer points to a missing menu page and offers to add it. She says yes. That's it – the rest runs in the background, and she gets back to her espresso machine.

See how it works on your business, free for 14 days

Start free trial14 days free · no credit card

Frequently asked questions

How does Brand Dad work in simple terms?

You describe your business in plain words or import your Google Business Profile. Brand Dad's AI then builds your website, checks your Google Maps ranking, prepares posts and review replies, and gives you a short to-do list each week. You approve what goes live and can change anything by just asking.

How long does it take to set up Brand Dad?

A first website draft and brand profile appear within minutes of describing your business. Refining texts, photos and your Google profile usually takes an evening or spread over a few days. If you don't have the time, our team can do the setup for you for €299 one-time.

Do I need technical skills or a designer?

No. You type what you want, like "add our opening hours to the footer", and the AI changes only that element. You can also edit text directly and drag photos into place without using AI. Domains, DNS and SSL are set up automatically when you register a domain through Brand Dad.

Can I keep my existing website?

Yes. If you already have a website, start with the Local module at €16 per month. It covers Google Maps rankings, your Google Business Profile, reviews and Google posts, and works alongside any website. Social and SEO can be added as modules. From two modules on, the Website plan with a Brand Dad website is cheaper.

What happens after the free trial ends?

After 14 days you choose a plan and billing period to keep everything running. If you don't, your account switches to read-only mode. Your website draft, ranking history, reviews and settings are kept, so you can continue later without starting over. No credit card is needed for the trial.

Does Brand Dad publish anything without my approval?

Not unless you allow it. By default, posts, review replies, articles and website changes are prepared as drafts for you to approve with one tap. For routine social media posts you can switch on automatic publishing. Review replies are always approved by you.

How much time do I need each week?

Brand Dad is designed so that about ten minutes a week is enough once setup is done: read your weekly briefing, approve a few posts and review replies, and tick off one or two to-dos. How much time you spend depends on how much you want to review yourself.

Start with one sentence about your business

Brand Dad turns it into a website draft, a Google Maps check and your first posts. 14 days free, no credit card.