A Stan Store alternative from €0
Stan Store is built for selling courses and coaching. If you mainly need a link-in-bio page, a scheduler and clear numbers, you can start BrandDad for free.
- Free link-in-bio page, no trial that runs out
- Schedule posts and see clicks per post
- Founder €10 per month plus VAT
BrandDad is a Stan Store alternative hosted in Germany for creators who mainly need a link-in-bio page and a social scheduler. The page is free; Founder costs €10 per month plus VAT. Stan Store Creator is listed at $29 per month and there is no free plan (as of 22 Oct 2026).
Why creators use BrandDad next to or instead of Stan
Start free and stay free
The link-in-bio page is free forever in the Free plan, with no trial and no credit card. You only pay once you want the scheduler, your own domain or longer analytics.
Posts that pay into your page
Schedule posts for seven networks. Every scheduled post gets its own link, so you see which post brought visitors and inquiries.
Your booking link front and centre
Link your booking tool, course or shop, highlight the most important link and take inquiries through a contact form.
Stan Store and BrandDad: prices compared
| BrandDad | Stan Store | |
|---|---|---|
| Free plan | Yes, free forever | No, 14-day trial |
| Entry plan | Founder €10 (first 100), then Creator €19, plus VAT | Creator $29 monthly, $300 yearly |
| Larger plan | Pro €29 plus VAT | Creator Pro $99 monthly |
| Vendor transaction fee | 0 % (no selling feature yet) | 0 %, payment processor fees extra |
| Selling courses and products | No, you link your provider | Yes |
| Social media scheduling | From Founder, 8 channels | Not part of this price comparison |
| Post attribution (post → click) | From Founder | No |
As of 22 Oct 2026, prices as listed on the vendor's website (pricing article on Stan's blog, in US dollars). Stan does not state whether prices include VAT. BrandDad prices plus VAT, cancel monthly. Vendors may change their plans – please check before you switch.
What BrandDad does for coaches and creators
A page that fits you
18 templates, on the Free plan too, with links, YouTube, TikTok and Spotify embeds, social icons and a contact form. Without a badge and with your own domain from Founder.
Inquiries and an email list
Inquiries from the contact form and new subscribers land in one inbox. Export the list as CSV for your newsletter tool at any time.
A scheduler with AI
Schedule posts for Instagram, TikTok, YouTube, LinkedIn, Facebook, Threads and Bluesky. The AI suggests captions, hooks and hashtags in your voice.
Numbers per post
The dashboard shows how many clicks and inquiries each post brought, for example (example data) carousel from 3 Oct: 85 clicks, 2 inquiries.
When is Stan Store the better fit?
Stan Store is designed for selling digital products, courses and coaching directly on your page. According to Stan, the Creator Pro plan at $99 per month adds email marketing, upsells, discount codes and affiliate management, among other things (as of 22 Oct 2026). If your business is built on selling through your bio and you want a ready-made checkout for that, Stan is made for it. BrandDad has no built-in selling feature.
BrandDad is the better fit if you already sell your offers elsewhere, for example through a booking tool, a course platform or a shop, and mainly need a good landing page for your bio and a scheduler for your posts. Then you don't pay for selling features you don't use.
According to the vendor, Stan Store has no free plan; the entry plan costs $29 per month. BrandDad is free in the Free plan, and Founder costs €10 per month plus VAT and includes a scheduler for eight channels, your own domain and post attribution.
Some coaches use both: BrandDad as their page and scheduler, and Stan or another tool as the sales page that is linked from their BrandDad page. That way you still see which post sent people to your offer.
How to get started with BrandDad
Claim your name
Type the name you want. If branddad.io/@yourname is free, it is yours after sign-up – free and without a credit card.
Link your offers
Add your booking link, your course and your social profiles and highlight your main offer. Your current page keeps running.
Schedule your posts
Connect your channels, schedule your first posts and see in the analytics which post sends visitors to your offer.
Frequently asked questions
Is BrandDad really free?
Yes. Free includes one link-in-bio page with a small "Made with BrandDad" badge, all 18 templates, desktop layouts, 30 days of analytics, 100 email contacts and five AI posts per month. There is no time limit and no trial that runs out. You don't need a credit card to sign up.
Can I sell coaching or courses with BrandDad?
Not directly. BrandDad has no built-in selling feature yet. You link your booking tool, course platform or payment page, highlight the link and measure the clicks on it. You take inquiries through the contact form, and they land in your inbox together with new subscribers.
How does BrandDad's price compare to Stan Store?
According to the vendor, Stan Store Creator costs $29 per month on monthly billing and Creator Pro $99 (as of 22 Oct 2026). BrandDad Free costs €0, Founder €10 per month plus VAT for the first 100 customers, then Creator €19 and Pro €29, each plus VAT.
Can I use Stan Store and BrandDad together?
Yes. You can use BrandDad as the page in your bio and as your scheduler, and highlight your Stan Store there as a link. Because every scheduled post gets its own BrandDad link, you see which post sent visitors before they move on to your sales page.
Which networks can I schedule?
Instagram, TikTok, YouTube, LinkedIn, Facebook, Threads and Bluesky. X (Twitter) is an add-on for €4 per month plus VAT with 300 posts, 15 of them with a link. Pinterest is in preparation. From Founder you connect up to eight channels, with Pro up to 15.
Do I need an imprint as a coach?
If you act commercially and offer services in Germany, you usually need an imprint (Impressum). BrandDad gives you an imprint and a privacy page with fields to fill in. We don't give legal advice – if in doubt, have your details checked by a professional.
Related features
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A Beacons alternative hosted in Germany: link in bio, social scheduler and clicks per post, 0 % platform fee. Free plan, Founder €10/month plus VAT.
Learn moreFor coaches & consultants
Link in bio for coaches: booking link, email list, contact form and imprint page. Schedule posts and see which post brings inquiries.
Learn moreClaim your name before someone else does
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