Site audit

Website SEO audit in plain words

Brand Dad finds the technical and on-page problems that keep your site out of Google and explains each one like a helpful neighbour: what is wrong, why it matters, how to fix it. No 80-page PDF.

Technical and on-page issues found in one scan
Every issue explained with a plain-language fix
Sorted by priority, so you know where to start

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14 days free · no credit card

In short

Brand Dad's site audit is a website SEO audit for local businesses: it scans your site for technical and on-page issues and explains each fix in plain language, sorted by priority. You can run a free website SEO check first; the full audit is part of the SEO module at €24/mo billed yearly (€29 monthly) and complete in the Business plan.

Why a site audit is worth ten minutes of your week

See what Google sees

Your website can look perfect to visitors and still confuse search engines. The audit shows the hidden problems, like missing page titles or pages Google cannot reach.

Fixes you can actually do

Each issue comes with a short explanation and a concrete next step. If your site runs on Brand Dad, many fixes are a click or a quick instruction to the AI.

Track progress over time

Run the audit again after changes and watch the list get shorter, issue by issue. You always know whether your website is getting healthier or slipping.

What the website SEO audit looks at

Technical health

Can Google find, load and understand your pages? The audit looks for problems such as broken links, pages that cannot be indexed, redirect chains and missing security settings. These are the issues that quietly hold a website back, no matter how good the content is.

On-page basics

Page titles, meta descriptions, headings and image descriptions tell Google what each page is about. The audit flags pages where they are missing, duplicated or too long, and suggests better wording for your services and town.

Mobile and speed

Most local searches happen on a phone, often on the way somewhere. The audit points out slow-loading pages and elements that are hard to use on small screens, like tiny buttons or images that are far too large.

Plain-language explanations

Instead of codes and acronyms you read sentences like "Three pages have the same title, so Google cannot tell them apart." Each issue says why it matters for customers finding you and what the fix looks like.

Priorities instead of a wall of warnings

Issues are grouped into what to fix first, what is worth fixing and what is nice to have. A busy owner can work through the top three on a Monday morning and leave the rest for later.

Re-check and compare

After you have made changes, run the audit again. Brand Dad shows which issues are solved, which are new and how your overall score developed, so you can see the effect of your work.

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What a website SEO audit is and why you need one

A website SEO audit is a health check for your website from Google's point of view. It goes through your pages and looks for anything that makes it harder for search engines to find, understand or recommend them. Think of it like the yearly inspection for your car: most things are probably fine, but the one worn brake pad matters.

For local businesses the stakes are simple. When someone nearby searches for a dentist, an electrician or a brunch spot, Google picks a handful of results. If your site loads slowly on a phone, has no clear page title for your main service or sends visitors to error pages, you give Google reasons to pick someone else.

Many audit tools are built for SEO professionals. They produce long lists of warnings with technical labels and leave you wondering what to do. Brand Dad takes the opposite approach. Every issue is explained in everyday words, sorted by how much it matters, and paired with a concrete fix. If your website is built with Brand Dad, many fixes can be applied right away, either by editing directly or by asking the AI to change the element.

How often should you run one? After any bigger change to your website, and otherwise every few weeks. Websites drift: a link breaks, a new page goes live without a description, an image gets uploaded far too large. Regular audits catch those small things before they add up.

A typical example: a physiotherapy practice adds a new page for sports injuries but forgets the page title, uploads a photo straight from the camera and links to an old price list that no longer exists. Nobody in the practice notices. The next audit lists all three issues on one card each, with a suggested title, a note to shrink the image and the broken link to remove.

The site audit works together with the rest of Brand Dad's SEO tools. Combine it with the keyword rank tracker to see whether fixes move your positions, and with the AI content writer to fill the gaps the audit finds.

From scan to healthier website in three steps

Scan your site
Enter your domain. Brand Dad crawls your pages and collects technical and on-page issues.
Fix the top issues
Start with the 'fix first' list. Each card explains the problem and the fix in plain language.
Re-check
Run the audit again and see which issues are solved and how your score has changed.

Find out what is holding your website back

Start 14-day free trial14 days free · no credit card

WordPress · Wix · Jimdo · Squarespace

Works with your existing website

Google Maps & reviews – from Local: Ranking map, Google profile, profile protection and reviews run through your Google profile. You don't need a Brand Dad website for that.
Social media – from Business: The social media planner connects your channels directly. It works without any website at all.
SEO analysis of your domain: The site audit (from Website) checks any domain, including WordPress, Wix or Squarespace. Rank tracker, keyword research and domain check (Pro, Agency) work with your existing domain too.
No rebuild needed: Enter your domain and connect your Google profile with Google sign-in. Your website stays where it is. SEO articles can be published straight to an existing WordPress site.

Security & privacy: hosting in Germany, DPA, GDPR

Frequently asked questions

What is a website SEO audit?

A website SEO audit checks your site for problems that make it harder for Google to find, understand and rank your pages. That includes technical issues like broken links or slow pages and on-page issues like missing titles or descriptions. Brand Dad explains each finding in plain language and tells you what to fix first.

Is there a free website SEO audit?

Yes. Brand Dad's free website SEO check gives you a quick first look at the most important issues without creating an account. For the full audit with prioritised fixes, re-checks and history, book the SEO module from €24 per month. The 14-day free trial without a credit card covers 1 website, 25 AI credits and 1 Local SEO analysis.

How much does a website SEO audit cost with Brand Dad?

The full site audit is part of the SEO module at €24 per month billed yearly, or €29 monthly, plus VAT, with concrete to-dos and Search Console connection. On an external website you get suggestions that you implement yourself. Business includes SEO complete, and monthly billing can be cancelled any time. A one-time agency audit typically costs a lot more and does not re-check automatically.

Do I need technical knowledge to fix the issues?

For most issues, no. Each finding comes with a plain-language explanation and a concrete fix. If your website runs on Brand Dad, you can often apply the fix directly or ask the AI to change the element. Some issues on other platforms may need help from whoever manages your site.

Does the site audit work with WordPress or other website builders?

Yes, the audit scans any public website by its address, whether it runs on WordPress, another builder or Brand Dad. The difference is in fixing: on a Brand Dad website many fixes can be applied right inside the tool, on other platforms you apply them there.

How often should I run an SEO audit?

Run one after every bigger change to your website, such as a redesign, new pages or a new menu, and otherwise every few weeks. Small problems like broken links or oversized images creep in over time, and regular audits catch them early.

Will fixing audit issues guarantee better Google rankings?

No tool can guarantee rankings. Fixing technical and on-page issues removes obstacles, so Google can understand and show your pages more easily. Rankings also depend on your content, your Google Business Profile, reviews and competition. Combine the audit with the rank tracker to see how your positions develop.

Give your website a proper health check

Enter your website and tell Brand Dad what you offer. You get a prioritised list of fixes in plain language.