Google Business Profile audit

Google Business Profile audit tool

Find out what your profile is missing and fix it in order. Brand Dad checks every part of it, compares it with the businesses that outrank you and turns the gaps into a short, prioritised to-do list.

Profile score from 0 to 100 with clear explanations
Side-by-side comparison with your top three local competitors
Action plan with status, weekly re-audit and score history

Start 14-day free trial See profile protection

14 days free · no credit card

In short

Brand Dad's Google Business Profile audit tool scores your profile from 0 to 100, checks description, categories, attributes, services, hours, photos, posts and reviews, and compares you with the top three competitors from your Google Maps grid. You get a prioritised action plan, a weekly re-audit and a score history. It is part of the Local module at €16 per month billed yearly or €19 monthly, with a 14-day free trial without credit card.

A complete profile is the easiest local SEO win

Know your score

One number from 0 to 100 tells you how complete and active your Google profile is. Every point comes with an explanation, not just a red flag.

Learn from the top three

See what the businesses ranking above you do differently: more categories, more photos, fresher posts, more replies to reviews.

Fix the right things first

The action plan puts the changes with the biggest likely effect at the top, so ten minutes of work count.

What the Google Business Profile audit checks

Basics: description, categories, attributes

Your primary category is one of the strongest signals for Google. The audit checks whether your categories fit your searches, whether secondary categories are missing, whether your description explains what you do and where, and which attributes, like wheelchair access or outdoor seating, you have not set.

Services and opening hours

Listed services help Google match you to specific searches. The audit also checks regular hours and special hours for holidays, because wrong hours lead to annoyed customers and bad reviews.

Photos and post freshness

Profiles with recent photos and regular Google posts look alive. Brand Dad counts your photos, checks when you last added one and how many days since your last post, and compares this with your competitors.

Reviews and replies

The audit looks at your rating, review count, how fast new reviews come in and how many you have answered. Replying shows both customers and Google that you care, and Brand Dad's review inbox helps you catch up quickly.

Competitor comparison

Brand Dad takes the top three businesses from your Google Maps grid scan and compares their profiles with yours, item by item. You see concrete gaps instead of generic advice, and you know exactly which business you need to catch up with.

Action plan, re-audit and insights

Every finding becomes a task with a status: open, in progress, done. A weekly re-audit updates your score and history. Once your profile is connected, you also see insights such as profile views, calls, website clicks, direction requests and the search terms people used.

Free preview

Grade your Google Business Profile for free

Search for your business and get a quick score with the three most important fixes. No account needed. The full audit adds competitor comparison, history and the complete action plan.

Opens your free trial with this input. No credit card.

Why a Google Business Profile audit beats a checklist

Your Google Business Profile is the panel people see when they search for you or find you on Google Maps. For many local businesses it gets more views than the website. Yet most profiles are set up once and then forgotten: a description from three years ago, one category, the same five photos, no posts.

A free checklist from a blog can tell you to 'add photos' and 'choose the right category'. What it cannot tell you is how many photos is enough in your town, which categories your competitors use or whether your hours are wrong for next week's holiday. That is what a Google Business Profile audit tool is for. It reads your actual profile, compares it with the businesses that rank where you want to rank and tells you the difference.

Brand Dad goes one step further and connects the audit to your Google Maps rank scan. If you are weak in one part of town, the audit shows which competitor is strong there and why. The action plan is ordered by likely impact, so you start with a missing category before polishing your description.

Here is an everyday example. A dental practice ranks well around its own street but disappears two kilometres north. The audit shows that the practice ranking there lists 'emergency dental service' as a category, has three times as many photos and posts every week. That is a clear, doable plan: add the category, upload new photos of the team and the treatment rooms, and schedule a monthly post.

After that, the weekly re-audit keeps your profile on track. You see your score history, which tasks are done and what new gaps appeared, for example a competitor who suddenly started posting every week. No guesswork and no long reports you never read.

Your profile audit in three steps

Connect your profile
Sign in with Google and pick your location. Brand Dad reads your profile and, once connected, your insights.
Get score and comparison
Within minutes you see your score, every check explained and how you compare with the top three businesses in your area.
Work the action plan
Tick off tasks, add photos, publish a post, reply to reviews. The weekly re-audit shows the effect on your score.

Your profile is probably closer to great than you think

Start free, no credit card14 days free · no credit card

Audit tool or done-for-you service?

	Brand Dad audit tool	Brand Dad done-for-you setup	Typical agency
Who does the work	You, guided by the action plan	We set it up, then you continue	The agency
Cost	From €16/mo (yearly) or €19 monthly	€299 one-time, plus your plan	$200–1,000 one-time for profile optimization
Ongoing monitoring	Weekly re-audit included	Weekly re-audit included	Depends on contract

typical market ranges, as of 2026-10, no quote

WordPress · Wix · Jimdo · Squarespace

Works with your existing website

Google Maps & reviews – from Local: Ranking map, Google profile, profile protection and reviews run through your Google profile. You don't need a Brand Dad website for that.
Social media – from Business: The social media planner connects your channels directly. It works without any website at all.
SEO analysis of your domain: The site audit (from Website) checks any domain, including WordPress, Wix or Squarespace. Rank tracker, keyword research and domain check (Pro, Agency) work with your existing domain too.
No rebuild needed: Enter your domain and connect your Google profile with Google sign-in. Your website stays where it is. SEO articles can be published straight to an existing WordPress site.

Security & privacy: hosting in Germany, DPA, GDPR

Frequently asked questions

What is a Google Business Profile audit?

A Google Business Profile audit is a check of your Google listing: categories, description, attributes, services, hours, photos, posts and reviews. It shows what is missing or outdated and how you compare with competitors. Brand Dad automates this, gives you a score from 0 to 100 and turns the findings into a prioritised action plan.

How much does a Google Business Profile audit tool cost?

Brand Dad's audit is included in the Local module at €16 per month billed yearly or €19 monthly, together with the Google Maps rank tracker and review management. A free grader gives you a quick score without an account. A one-time audit from an agency typically costs a few hundred dollars and does not include weekly re-audits.

How do I audit my Google Business Profile?

You can go through your profile manually and compare it with competitors, but that takes time and is easy to get wrong. With Brand Dad, you connect your profile, the tool runs all checks and pulls in the top three competitors from your grid scan. You get a score, explanations and a to-do list in minutes.

How often should I audit my Google profile?

More often than most people think. Google and users can suggest edits, competitors improve their profiles and holidays need special hours. Brand Dad re-audits weekly, keeps a score history and alerts you to new gaps. If you only check once a year, small problems like wrong hours can cost you customers for months.

Does a better profile score mean a better Google Maps ranking?

A complete, active profile is one of the factors Google uses for local rankings, along with distance and prominence such as reviews. A higher score usually helps, but it is no guarantee for a specific position. That is why Brand Dad shows your audit and your Google Maps grid scan together, so you can see whether the changes actually move your rank.

Can someone else optimize my profile for me?

Yes. If you prefer not to do it yourself, Brand Dad offers a done-for-you setup for €299 one-time: we set up your profile, keywords and channels. After that, the weekly re-audit and action plan keep things on track. If you want an agency to handle everything long term, see our Google Business Profile optimization service page.

See your Google profile the way Google sees it

Run your first audit, compare yourself with the top three in your area and get a clear plan for this week.