BrandDad
For multi-location businesses and growing franchises

Multi-location marketing software

See how every branch performs on Google. Brand Dad tracks rankings, profile health and reviews per location, so you spot the one falling behind before it costs you guests.

  • Business: add locations for €24/mo each (billed yearly)
  • Agency: 10 locations included for €149/mo billed yearly
  • Monthly reports and a shared brand kit for every location
14 days free · no credit card
In short

Brand Dad is multi-location marketing software for local businesses with several branches: it tracks Google Maps rankings, audits each Google Business Profile, manages reviews and plans posts per location. On the Business package (€59 per month billed yearly) each additional location costs €24 per month, while the Agency package includes 10 locations for €149 per month billed yearly and €12 for each further one. Larger networks can contact us for the right setup, and there is a 14-day free trial without a credit card.

Every location needs to win its own neighbourhood

See each branch on the map

Google ranks every location separately. A grid scan per branch shows whether your downtown store is in the top three while the suburban one is buried on page two.

Keep profiles consistent

Hours, phone numbers and categories drift over time, often changed by Google or third parties. Daily checks per location catch changes before customers stand in front of a closed door.

Reviews answered everywhere

Reviews arrive at every branch, not just the busy one. AI reply suggestions in one shared brand voice help each location answer quickly and sound like the same company.

What you can manage per location today

Google Maps rank tracking per branch

Put a grid from 3×3 up to 9×9 around each address and track several keywords, such as 'pizza delivery' or 'emergency dentist'. You see the rank at every point, the average rank and the share of local voice, meaning how often the branch appears in the top three. Scheduled weekly or monthly scans show trends without anyone pressing a button.

Profile audits with competitor comparison

Each Google Business Profile gets a score from 0 to 100 and is compared with the top three competitors near that branch. The action plan shows what that location is missing, for example special hours, photos or services, so local managers know exactly what to fix.

Review management in one brand voice

All Google reviews per location in one place, with rating trend, reply rate and AI themes that show what guests praise or criticise. Reply suggestions follow the tone of voice in your brand kit. Someone approves each reply before it is posted.

Profile protection for every address

Brand Dad compares name, address, phone, hours, category and status of each profile every day. If something changes or a location is marked as closed, you get an alert in the app and by email.

Posts, reports and one brand kit

Plan Google posts and social media per location in one calendar, built on a shared brand kit with logo, colours, fonts and tone of voice. Monthly local SEO reports per location arrive as PDF or share link, white-label on the Agency plan.

Local SEO for multiple locations with Brand Dad

Multi-location marketing software has one job above all: make sure every branch is found by people nearby. Google treats each location as its own business, with its own profile, its own reviews and its own competitors. A bakery chain can rank first in one district and be invisible two kilometres away. That is why local SEO for multiple locations starts with measuring each branch separately.

What works today:

  • A few locations on Business (€59 per month billed yearly, plus €24 per additional location), with rank tracking, profile audits, reviews, posts, website, social media and lead inbox. Three branches come to €107 per month.
  • Ten locations on the Agency package (€149 per month billed yearly, €179 monthly, each further location €12), including white-label reports and team access, so regional managers or an outside agency can work on the branches they are responsible for. From five branches on, Agency is the cheaper choice.
  • One brand kit that keeps logo, colours, fonts and tone of voice the same in posts, replies and website content.

How to keep many branches on track:

Give each location its own workspace with its own keywords and grid size, then compare the scores side by side every week. The branch with the weakest grid or the most unanswered reviews gets attention first. Monthly reports per location show regional managers what changed and what to do next, without anyone building spreadsheets.

If you run more than a handful of locations or a franchise system, contact us. We will look at your setup together and show you which plan fits.

Which setup fits your number of locations

Brand Dad BusinessBrand Dad AgencyLarger networks
Number of locations1 included, more for €24 each10 included, more for €12 eachOn request
Google Maps grid tracking per locationYesYesPer location
Profile audits and protectionYesYesPer location
Review managementYesYesPer location
White-label reportsNoYesYes, Agency plan
Central brand controlShared brand kitShared brand kit per clientShared brand kit
Price per month€59 + €24 per extra location (yearly)€149 for 10 locations (yearly)Contact us

as of 2026-10 · prices per month, billed yearly, plus VAT · setups for larger networks are agreed individually

How to start with several locations

  1. Connect your profiles

    Import the Google Business Profile of each branch. Brand Dad pulls address, hours and categories, so each location starts with real data.

  2. Set keywords per location

    Choose the keywords that matter for each branch and the grid size around it. The first scan gives you a clear before picture.

  3. Fix the weakest branch first

    Compare scores and grids, then work through the action plan of the location that lags behind. Weekly scans show whether it is catching up.

See how each of your locations ranks on Google Maps

Start free14 days free · no credit card

Frequently asked questions

What is the best multi-location marketing software for small chains?

For small chains, the most useful software measures and improves each branch on Google separately, because Google ranks every location on its own. Brand Dad tracks Google Maps rankings, profile scores, reviews and posts per location. On Business you add locations for €24 each per month, and the Agency package includes 10 locations.

How many locations can I manage with Brand Dad?

On the Business package (€59 per month billed yearly, €69 monthly) each additional location costs €24 per month (€29 monthly), so three branches come to €107. The Agency package includes 10 locations for €149 per month billed yearly (€179 monthly), each further one costs €12 (€15). From five branches on, Agency is cheaper. For franchise systems, contact us so we can look at the right setup together.

How do I compare the performance of my locations?

Each location gets its own workspace with keywords, grid scans, profile score and reviews. Weekly scans show which branch is climbing and which one is slipping, and monthly reports per location summarise what changed. On the Agency plan, reports can carry your own logo and team members get access to the branches they look after.

How does local SEO for multiple locations work?

Each location needs a complete, accurate Google Business Profile, regular reviews and replies, fresh posts and a location page on the website. Then you measure rankings around each address, because results differ by neighbourhood. Brand Dad helps with the measuring through grid scans and with the work through audits, review replies and post planning.

Can each location answer its own reviews?

Yes. Reviews are shown per location, and AI reply suggestions follow the shared tone of voice from your brand kit. A person approves each reply before it goes live, so nothing is posted blindly. On the Agency plan you can give team members access to the locations they are responsible for.

What happens if someone changes a location's details on Google?

Profile protection compares name, address, phone number, hours, category and status of each profile daily. If Google, a user or a competitor changes something, or a location is marked as closed, you get an alert in the app and by email and can correct it before customers are affected.

Can I test Brand Dad with all my locations?

The 14-day trial is free and needs no credit card. It includes one website with up to 5 pages on a free subdomain, 25 AI credits and one Local SEO analysis (5×5 grid, 1 keyword), enough to check your most important branch. If you want to evaluate a larger network, contact us and we will plan the test with you.

Find out which location needs attention first

Start with Business and add branches as you grow, or talk to us about many more. 14 days free, no credit card.